Our Team

Small but mighty leader who knows that teamwork makes the dreamwork. Jennifer creates magic in the areas of member engagement, program development, online communities, project management, strategic planning AND “momming” three amazing kids. A calculated risk-taker who knows change is the only option nonprofits have for growth. An abandonment guru who’s given up tradition to create companies to help those who are in the business of helping others.

Jennifer has been working in nonprofits since 2001 where she started at a homeless shelter coordinating educational programs for residents. There she discovered her passion for helping others which launched her nonprofit journey. Jennifer went on to spend 10 years with the North Carolina Association of CPAs (NCACPA) initially assisting with grassroots efforts across the state and ending her career as the director of member engagement. 

It was through her association work she began to understand the challenges and lack of resources most associations face. What if there was a way to “fill the gap” for nonprofits and be an extra hand or a strategic sounding board? That’s when she and partner, Sonya Guthrie, boldly launched Up10 Solutions LLC, to help organizations elevate their success. 

Jennifer graduated from East Carolina University with a BA in Health Information Management. She recently completed four years at the US Chamber of Commerce’s Institute of Organization Management. When she is not working, Jennifer can be found hanging with her three kids, enjoying time with friends, or traveling anytime she gets a chance.

Sonya, pronounced like Lasagna¸ is a communications extraordinaire with a flair for the written word, a keen attention to detail, a follow-up fanatic and a dedication to bringing humor into every aspect of her daily life. After five years in ad agencies, she landed in the nonprofit world in 2003, and hasn’t looked back since. Serving as the Membership Manager at the North Carolina Association of CPAs for over a decade, she was charged with furthering the organization’s value proposition for current and future accounting professionals, building loyalty among a diverse customer base and fostering vitality via thoughtful and personalized marketing and communication efforts. All skills Sonya was able to leverage as she transitioned to a Senior Manager role at the American Institute of CPAs making an even greater impact at the national level.

While at NCACPA, Sonya hired a small but mighty lady to join her team, Jennifer Rowell, who would eventually become her business partner at Up10 Solutions and frankly, one of the best people she’s ever known. Jennifer and Sonya started Up10 in 2018 and have worked with approximately 15 non-profits to elevate their success in the areas of membership, online communities, student recruitment, communications, marketing, strategic insight and survey creation/deployment. We do what we always dreamed we could, bridging the gap for organizations whose sole purpose is to make their members’ lives better.

When not partnering with some awesome organizations through Up10, she enjoys spending time with her family, even better if it is on a lake, tying anything and everything back to a 90s hip hop song or a Will Farrell movie and tending to her zoo consisting of three dogs and a bunny.

Rebecca Reed is thrilled to be joining Up10 as its Director, Marketing Strategy. She brings over 15 years of experience planning and implementing strategic initiatives including digital strategy, content, growth strategy, engagement, retention, and event coordination.

She began working with associations in 2013 when she was responsible for the development, communication, management and analysis of innovative digital and traditional marketing programs, products, and services that increased awareness of the accounting profession to high school and community college students nationwide. This is also where she crossed paths with Sonya, and working together again at Up10 has been a dream almost 7 years in the making. 

She transitioned to the private sector, developing content strategies and thought leadership for global organizations. Leading a global team, she boosted efficiency and alignment, surpassing content reach and business goals. She also launched a new podcast for a global tech company.

In what free time she manages, Rebecca enjoys traveling with her husband and 3 kids, running, and coaching swimming for Northwood High School. She is an avid reader, and thoroughly enjoys theorizing about her favorite series and talking about books. 

Ashlee (Stem) Tselikis joined Up10 Solutions in 2023. She began working for associations in 2002 and has worked in just about every department over the years. She enjoys helping associations grow and be more efficient. She is a natural problem solver and loves working on membership recruitment and retention plans, marketing, and strategic initiatives.

Her career has been marked by her dedication to advancing associations as a Director of Membership, where she effectively managed marketing and data strategies to recruit and retain members, as well as manage membership activities and programs. Known for her unwavering attention to detail, Ashlee's impact extends beyond membership management. Her role as a Business Process and Project Manager has seen her analyze and optimize business processes for increased efficiency. She consistently identifies and implements solutions that drive organizational improvement.

Ashlee graduated from the Towson University/University of Baltimore MBA program. She has her MBA with a specialization in Marketing. Outside of work, she cherishes quality time with her husband and son.

Lauren McDonough, the energetic mother of 3 little loves, joined Jennifer and Sonya with Up10 Solutions in the Winter of 2021. Lauren received her Bachelor’s from WVU in 2012. Her work with an association as the Member Services Manager revealed her passion for helping others succeed. That experience, along with motherhood, taught her how to multitask and to embrace every challenge. She has since, completed an AA in Business Management and earned an accounting certificate. Lauren assists Jennifer and Sonya as a multitasker extraordinaire. She will help the dream team with anything they throw her way, including social media content development, bookkeeping, data management and research. When she isn’t working on what she loves, she can be found outside, chasing and loving the family that she works so incredibly hard for.

With 8 year of association experience, Katie brings valuable knowledge of online learning management, data, and curriculum planning from the Professional Development realm. Katie has a bachelor’s degree from The Ohio State University (Go Buckeyes!). She is organized, task-oriented, and has a positive attitude! Katie is inspired daily by her husband and their three children. In her free time, Katie likes to be outside with her kids, cook, and binge watch a good thriller/drama series! 

Proudly wearing the title of Mom to three chaotic and adorable teenage kids and three multipersonality fur babies. Juggling the sunshine amidst the chaos is her specialty! With a flair for project management, detail-oriented tasks, and spicing it up with a little creativity, she looks forward to her role with Up10 Solutions and applying her skillset. 

Amanda has been managing projects and customer success primarily in health care and non-profit organizations for the past ten years. Prior, she was working in a clinical care setting as an ultrasonographer. She enjoys building client relationships, identifying problems, and finding solutions. She prioritizes a light-hearted work environment that relies on strategic partnership, communication, and transparency. Beyond the cuddles and chaos of family, and the hustle of her career, she enjoys reading and writing in her free time (wait… what’s that?), usually buried nose-deep in a romance or a thriller, interior design, and planning out her next travel adventure.